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Monday, September 17, 2012

[E407.Ebook] Free Ebook The Herb Book: The Most Complete Catalog of Herbs Ever Published (Dover Cookbooks), by John Lust

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"I have an old copy of this book that I've had for years and would never let go of, no matter how many times I moved and thinned out my books. This is a re-release and I'm really happy to see it back in print. Part two of the book is the real treasure. It is an alphabetical list of herbs that gives detailed information about their properties, including any cautions required." — Lora's Rants & Reviews
Also known as "The Natural Remedy Bible," The Herb Book provides a comprehensive resource for building a livelier, healthier, happier life. More than 2,000 listings offer remedies for ragged nerves, nightmares, and coughing fits as well as suggestions for adding spice to recipes, coloring fabrics, freshening breath, and a host of other benefits. Complete and concise descriptions of herbs, illustrated by more than 275 line drawings, offer the most comprehensive catalog of "miracle plants" ever published.
Written by an expert and pioneer in the field, this easy-to-use reference features three parts. The first presents introductory historical information and background for using the rest of the book. The second part features individual numbered listings of medicinal plants with their botanical descriptions and uses. The third part emphasizes the variety of uses for the plants listed in Part 2, including mixtures for medicinal treatments, nutritious and culinary plants, cosmetic and aromatic purposes, plant dyes, and other applications. The book concludes with a captivating look at plant-related astrology, lore, and legends.

Sales Rank: #137727 in Books
Published on: 2014-07-16
Released on: 2014-06-18
Original language: English
Number of items: 1
Dimensions: 9.08" h x 1.28" w x 6.01" l, .0 pounds
Binding: Paperback
640 pages

From the Publisher
Soothe your nerves, cure your cough, color your fabrics, perfume your bath, stimulate your lover, spice your sauces, stop your nightmares, freshen your breath -- with herbs... The most complete catalog of nature's "miracle plants" ever published.

From the Inside Flap
Soothe your nerves, cure your cough, color your fabrics, perfume your bath, stimulate your lover, spice your sauces, stop your nightmares, freshen your breath -- with herbs... The most complete catalog of nature's "miracle plants" ever published.

From the Back Cover

Also known as "The Natural Remedy Bible," The Herb Book provides a comprehensive resource for building a livelier, healthier, happier life. More than 2,000 listings offer remedies for ragged nerves, nightmares, and coughing fits as well as suggestions for adding spice to recipes, coloring fabrics, freshening breath, and a host of other benefits. Complete and concise descriptions of herbs, illustrated by more than 275 line drawings, offer the most comprehensive catalog of "miracle plants" ever published.
Written by an expert and pioneer in the field, this easy-to-use reference features three parts. The first presents introductory historical information and background for using the rest of the book. The second part features individual numbered listings of medicinal plants with their botanical descriptions and uses. The third part emphasizes the variety of uses for the plants listed in Part 2, including mixtures for medicinal treatments, nutritious and culinary plants, cosmetic and aromatic purposes, plant dyes, and other applications. The book concludes with a captivating look at plant-related astrology, lore, and legends.
Dover (2014) republication of the edition originally published by Benedict Lust Publications, New York, 1974.
See every Dover book in print at
www.doverpublications.com

Most helpful customer reviews

114 of 116 people found the following review helpful.
THE ONE
By cellarstella
I bought this book when I was 12 at a library sale for 25 cents. Since then, I've spent quite a bit more on herb books, but this is still the best of my collection! It's a fantasic reference book because you can look up herbs by common name, scientific name, and even by what ailments they treat. It doesn't contain much New Age spiritual information, which suits my scientific mind just fine. The author presents very logical arguments for making your own medicine/cosmetics/spices, whether purchased, home-grown, or wild-gathered. Just like other reviewers have stated, this is my number one resource on herbs, even with the development of the internet and google.

52 of 53 people found the following review helpful.
The Best and Often Imitated
By Xanna V.
I have been using my copy for thirty years now-- pages are yellowed and crunchy and glue is crackling. The descriptions and origins are great. Line drawings instead of water colors. So much info packed into one volume-- plant taxonomy, uses, recipes, tables galore, multiple indices, myths, legends. I teach herbal classes and this is always the first book I recommend!

60 of 62 people found the following review helpful.
Excellent choice for beginner or expert
By A Customer
I have been working with herbs for fifteen years now, and this book has been invaluable through all of them. It includes medicinal and cosmetic uses of almost any herb you can think of, as well as traditional uses and some background. I've introduced several herbalist friends to it, and they now refuse to be without it. If you get only one book on herbs, make it this one.

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Published on: 1805
Binding: Hardcover

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Tuesday, September 11, 2012

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Published on: 1991
Binding: Paperback

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Sunday, September 9, 2012

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Published on: 1631
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KNOW THE TRUTH AND IT SHALL MAKE YOU FREE
This motto is emblazoned in the entrance to CIA headquarters in Langley, Virginia. Yet as Gordon Thomas’s revelatory new book clearly demonstrates from its inception the CIA has engaged in torture, brainwashing, biological and chemical weapons research.
The best-selling author’s extensive research unearthed never before published government documents and includes affidavits and transcriptions of interviews with the perpetrators and victims of CIA clandestine operations.
Secrets & Lies makes the following revelations:
The story behind the death of Frank Olson, killed to prevent him from blowing the whistle on the CIA’s mind control and secret weapons programs and the complicity of Donald Rumsfeld and Dick Cheney, who while serving in the Ford administration actively tried to conceal the true facts of the case.
The chilling details of mind control experiments on unwitting mental patients. In its effort to perfect the technique of brainwashing, CIA sponsored psychiatrists administered hallucigenics, repeated electro-shocks, even partial lobotomies to patients under their care.
The full extent of U.S. biological and chemical weapons research conducted by the CIA under Dr. Sidney Gottlieb, excerpts from whose Assassination Manual are published here for the first time.
Secrets and Lies does not spare the villains in the story, but it also tells of courageous men and women whose patriotism led them to commit terrible acts. This is not a partisan book, nor the tract of conspiracy theories. It aims at making the truth known about a tragic chapter in American history, a chapter that may not be closed yet.

Sales Rank: #783473 in eBooks
Published on: 2010-08-30
Released on: 2010-08-30
Format: Kindle eBook

About the Author
THE AUTHOR GORDON THOMAS is the author of forty books. Total sales exceed 45 million copies. Several were Main Selections for the US Book of the Month Club, the Literary Guild and the Readers Digest Book Club. He has received two Mark Twain Society Awards for Reporting Excellence. Seven of his books are major motion pictures, including the five times Academy Award-nominated Voyage of the Damned. His bestseller, Gideon s Spies: The Secret History of the Mossad, became a major documentary, which he wrote and narrated for Britain s Channel Four and it was later shown worldwide. This book followed almost three years of research during which he was given unprecedented access to Mossad s key personnel. The book has been published worldwide Gordon Thomas writes on intelligence matters for The Sunday Express (UK), El Mundo (Spain), Welt Am Sonntag and Bild (Germany); Wprost (Poland); and Daily Telegraph (Australia). He is a regular broadcaster on current affairs for the BBC and US networks. He has lectured widely on the secrets of the intelligence world. He is currently at work on his new book Inside British Intelligence to be published next year.

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19 of 23 people found the following review helpful.
Disappointing, 'aka' Mindfield
By Aaron A. Golub
Having read a number of books by the author, Secrets and Lies lacks much of the insight and critical details of his earlier works. While the information contained within this book is extensive, there's no new information here as it's all been in the public forum for many years.

Gordon Thomas Wrote Journey Into Madness almost 20 years ago with much of the information in Secrets and Lies Contained within this book. John Marks wrote Search for the Manchurian Candidate in 1979 and the information in this book is basically contained in these two earlier works.

The author has chosen to omit critical details about trauma based mind control and its connection to ongoing ritual abuse that would have provided a more insightful book. Having served as a mentor to Kathleen Sullivan; the author of Unshackled A Survivor's Story of Mind Control, Gordon Thomas omitted the details of her experiences as previously mentioned in his earlier work, Seeds of Fire.

Secrets and Lies contains nothing new and is little more than a brief synopsis of what has already been written. While it does contain a great deal of factual information, there are better more insightful books on these subjects. For further reading I'd suggest A Nation Betrayed by Carol Rutz.

9 of 11 people found the following review helpful.
Quality resource on US government human experimentation
By Kathleen A. Sullivan
It's true that Secrets and Lies does not cover the entire scope and history of US government human experimentation within its pages. No single book can. The subject is still so extensive, complicated, and covert that - once the lid of secrecy is more completely lifted - we will probably need several series of books, each of them the size of a standard set of Britannica Encyclopedias, to sufficiently educate ourselves about the full scope of what has been perpetrated against humans in the US and Canada - via US government human experiments - since the early 50s.

Newer books will be written in the near future, due to the development of new coalitions and Commissions. They include: a new human rights coalition led by Physicians for Human Rights addressing Iraq detainee US government human experimentation; a new NATAC-HE addressing US and Canadian government human experimentation, and a US Truth and Reconciliation Commission that will, in part, address US government experimental AND OPERATIONAL abuse, torture, and enslavement of US and Canadian citizens and other humans.

At this time, however (July 2010), I believe that the best way to learn about the full scope of US and Canadian mind control experimentation and enslavement is to read the following books:

Secrets and Lies by Gordon Thomas; A Nation Betrayed(The Chilling True Story of Secret Cold War Experiments Performed on Our CVhildren and Other Innocent People) by Carol Rutz; The CIA Doctors: Human Rights Violations by American Psychiatrists by Colin Ross; and A Terrible Mistake: The Murder of Frank Olson and the CIA's Secret Cold War Experiments by Hank Albarelli Jr.

Other information can also be found on the North American Freedom Foundation's "United States Truth and Reconciliation (US TRC)" webpage.

Having also read Journey into Madness, I must disagree that Secrets and Lies is just a rehash. Although Secrets and Lies contains the same information that was included in Journey Into Madness, Secrets and Lies also provides newer information that helps us to understand some of the crucial motivations behind the terrible government human experiments that have continued to be covertly perpetrated against human guinea pigs under the guise of national security.

I am grateful for Gordon Thomas's willingness to expose the truth about decades of US government human experimentation, long before it became fashionable and reasonably safe to do so. He is one of the few authors who flat-out refused to shut up and stop alerting the public about the terrible atrocities and human rights violations that have been perpetrated by our government for much too long.

I also appreciate his honesty in admitting that he was used - unwittingly and unwillingly - by at least one major government "mind control" expert, William Sargant, as a disinformation conduit. (See [...].) To-date, he is the only author I know of - who writes specifically about US government mind control experimentation - who has had the courage to make such an acknowledgement, clean up his work, and then keep on writing the truth as best as he can.

Most of all, I appreciate that author Thomas works hard to remain objective while daring to empathetically connect with his sources of information. That is a skill set that too many authors on government abuses and corruption do not possess. And yet, such skills are crucial in helping us and our readers to understand and accept the very real humanity behind the abusers' otherwise incomprehensible, seemingly monstrous behaviors, crimes and human rights violations.

By providing statements in Secrets and Lies that are directly from the lips of CIA Directors and other government operatives, employees and contractors; Gordon Thomas has provided invaluable insights into some of their motivations - for the abuses - that seem to have been hidden even from their own selves.

Perhaps most important, we can begin to understand - from their own statements - WHY and HOW such individuals gradually slipped and slid so drastically down a very steep, long slippery slope into great moral and spiritual darkness; while - in general - not even noticing that they'd done so!

I found two other gems of information in Secrets and Lies that gives it a prominent place on my shelves:
1) Author Thomas explains the background of the OFTEN program, which is usually downplayed or entirely overlooked by other authors who write about US government human experimentation. It appears that OFTEN was probably the basis, or inception, of the CIA's and US military's incorporation of occult beliefs and practices as they sought to find newer and more covert methods to effectively gain power over the minds and lives of others, and to also spy covertly on others.

This information can help us to understand WHY the majority of adult survivors of US government mind control experiments - particularly those who were forcibly recruited as young children - have consistently reported that they were forced to participate in gruesome, mind-breaking occult rituals; and were also trained to tap-into, and utilize, unusual psychic abilities.

(In The Men Who Stare at Goats, Jon Ronson details some of the newer covert CIA/US Military programs that continued to teach, develop, and utilize natural psychic abilities in human subjects - this time, primarily adult military personnel.)

Perhaps most important, Thomas's information about OFTEN helps us to understand the motivation behind the fierce attempts in the US media and court systems - particularly by former CIA doctors and scientists who founded and were members of the misnomered False Memory Syndrome Foundation - to invalidate and deny the existence of serious occult crimes being perpetrated in the US.

The more we are able to connect the dots between the CIA, US military, and the occult practitioner network - as Thomas has already begun to do - the more we can understand why, beginning in the mid 90s, some of the same CIA employees and contractors - who had been involved in the CIA human experiments - actively and consistently testified, along with close associates in the FMSF, for the defense on behalf of "alleged" occult practitioners who were accused, usually by "alleged" child victims, of having committed occult crimes against the children and other victims. We may also eventually learn who funded their very expensive criminal defenses and legal appeals (if they were found guilty), which - over time - ensured that the vast majority of defendants accused of occult crimes against children went free.

Decades earlier, a similar massive US government cover-up effectively concealed and denied the existence of crimes committed by members of Sicilian and Italian Mafia families. We now know that that government cover-up was basically designed to protect the identities of Mafia family members and business associates who were employed or contracted by the US government as informants and more.

When our government cover-up of the Mafia families' crimes and very existence was in full swing; nearly anyone who tried to blow the whistle and expose the Mafia connections to specific crimes was quickly discredited by government employees and officials - particularly within the FBI.

Even now, we are astounded as we learn of how many high-ranking officials - including US Presidents - were on a personal first-name basis with some members of the Mafia organizations, and considered them friends.

After many years of ongoing government propaganda and cover-ups, serious changes were made, and the Mafia criminals started to be properly prosecuted.

One can only hope that as the public learns the truth of the CIA's (and FBI's?) cover-up of occult crimes in the US, the public will ensure that similar changes will be made, so that occult crimes cannot continue to flourish in a similar toxic environment of secrecy and government complicity.

2) Thomas also explains some of the history behind the US government's recruitment and use of Nazi and Japanese war criminals - specifically, doctors and scientists - in CIA and US military human experiment programs.

As the new human rights coalitions and Commissions work to provide new nontraditional venues for current and former US government employees, contractors, and associates - and their former victims - to tell the truth about what has really occurred in secret; many more truths will be made public, and many more books will be written.

Each new book will reach further down the rabbit hole and drag out other amazing-but-true facts that will stun, fascinate, and horrify the rest of the world.

Much has yet to be told; some of it will never reach the sunlight. Still, with each new disclosure, we move one step closer to ensuring that such atrocities will not be permitted, or enabled, to continue...at least, not in our name.

6 of 7 people found the following review helpful.
A Revised Journey into Madness
By Johns
This book is written like a fiction book, with no references. At the end Thomas states that someone had offered to make a film of it. It's like an adapted screenplay of some sort of biopic of CIA agent William Buckley, with guest appearances by Ewen Cameron and William Sargant.

I was interested by read that Allen Dulles advised Ewen Cameron that Rudolf Hess had been murdered on the instructions of Winston Churchill and that the man who was sentenced at Nuremberg was an impostor. Where did this piece of information come from? Thomas goes on to state, "No-one would ever know whether Dulles' story about Hess was any more than what he called one of 'my little tests'". Well, a doctor called Hugh Thomas examined "Rudolf Hess" and he observed the absence of scarring acquired in WW1 and he wrote two books about it.

Thomas makes the claim, "Certainly the majority of Guantanamo prisoners are fanatical Islamic fundamentalists". Therre are several problems with this statement. Firstly, how does he define "fanatical"? Secondly, what does Islamic mean? Is it the same as Muslim? Thirdly, how does a fundamentalist Muslim differ from other Muslims? Fourthly, the use of the word "Certainly". How does he know? Did he interview them? If so, what questions did he ask?

He includes the testimony of Col. Philip Corso concerning the alleged "Fig Leaf" no-win policy in Korea and the Pavlovian torturing of American prisoners of war. This was interesting, but can Corso's testimony be trusted? He went on to write a book on UFOs that many people have declared is inaccurate, so was he something of a fantasist?

There is very little on efforts on the use of assassination using post-hypnotic suggestion. A clumsy MKSearch experiment is detailed on page 277, but the implication is that any efforts were failures. Now, George Estabrooks in Hypnotism, Spiritism and Death in the Mind clearly gives instructions on how to utilise post-hypnotic suggestions to turn people against their wills into killers. In addition, Morton Prince's The Dissociation of a Personality explained way back in 1908 how multiple personalities could be created. I don't think Thomas has done enough research on this subject. What about the case of Sirhan Sirhan, for instance?

On page 340 he refers to "the inviolate Islamic prohibition against suicide". There is no such thing. Sura 22:14 of the Dawood translation of the Koran states: "If anyone thinks that God will not give victory to His apostle in this world and the world to come, let him tie a rope to the ceiling of his house and hang himself."

Thomas dedicates the book to William Buckley and calls him "the bravest of the brave". This is someone who approved of Vietnamese prisoners being killed in Bien Hoa prison and who was involved with Ewen Cameron and Sidney Gottlieb. I don't see what is brave about that.

It is quite a gruelling book to read. It was interesting to see that the states allied to the Western powers such as Saudi Arabia, Syria, Morocco and Uzbekistan use torture on their populations. Syrian and Saudi Arabian doctors monitor the application of the "black slave" method, which is probably as bad a form of torture as it is possible to get. The description of Ewen Cameron performing a lobotomy is also tough going.

The book differs from Journey into Madness in that Frank Olson's death is treated as murder here, whereas in Journey it was LSD induced suicide. Thomas uncovers that it was William Sargant's negative assessment of Olson as someone who was "deeply disturbed over what he had seen in the CIA safe houses in Germany" that set into the motion a chain of events that led to Olson's execution using a method in Sidney Gottleib's assassination manual, which is reproduced in this book. Thomas also reveals that it was Sargant and Louis Jolyon West that wrote the CIA manuals Coercive Questioning and Human Resource Exploitation. Sargant appears to have been a busy man as he also engaged in the testing of biochemical weapons on terminal cancer patients. Thomas conducted several interviews with Sargant and concluded that the man was "a monster".

I would probably have liked the book more if it had been written as a conventional non-fiction book, with footnotes and references. It contains some interesting material about the development of psychiatry and biowarfare research. The "Sleep" chapter in Brainwash by Dominic Streatfeild is also worth a look for more on William Sargant, a man still defended, Thomas reveals, by the World Psychiatric Association and Royal College of Psychiatrists.

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Thursday, August 30, 2012

[F233.Ebook] Free PDF Designing a Digital Portfolio (2nd Edition) (Voices That Matter), by Cynthia L. Baron

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Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts.

Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.

Sales Rank: #722249 in Books
Published on: 2009-08-27
Original language: English
Number of items: 1
Dimensions: 9.98" h x .64" w x 7.98" l, 1.84 pounds
Binding: Paperback
360 pages

Amazon.com Review
It isn't easy finding a job these days and for those working in the creative fields like graphic design, illustration, photography, filmmaking, and music, a digital portfolio is just the shiny object you need to catch the attention of a prospective employer. But you can't just slap a few files on a CD and call it a night. As Cynthia Baron points out in Designing a Digital Portfolio--a thorough guide to digital portfolios--your first impression is critical and good preparation will pay off.

The books begins with soul-searching: what work are you hoping to get, who's your audience, what style of presentation should you choose, and what technology--Zip, CD, DVD? Effective portfolios from various fields are analyzed, for example, one for an industrial designer or a flash animation artist. If you happen to do both or are otherwise a jack-of-all-trades, Baron outlines your strategy for targeting your audience and deciding how to focus your presentation.

There're several great chapters on prepping your work, collecting it (do you have your process materials, like pencil sketches?), digitizing the non-digital and cleaning it up (like stitching together scans or effective cropping), nitty-gritty items like optimizing and encoding (crucial if you don't want your future boss frustrated by large files), and dealing with that neglected cousin of the visually creative: good written content.

Next, the book considers delivery (for example, Web versus a portable portfolio on CD or DVD), a presentation metaphor (for example, gallery or diary), and the navigational master plan. The chapter on copyrights and attribution are worth the cover price alone. (For example, do you know who owns the artwork you just created for that latest brochure? Do you know how to present a large project on which you worked as part of a team?)

Throughout the book, Baron profiles some stellar examples of digital portfolios, most of which are viewable online, for example, illustrator Michael Bartalos's Web site at bartalos.com. And the appendices offer even more resources to help and inspire you. --Angelynn Grant

From the Publisher
If you’ve looked at any of the job classifieds lately, you know employment opportunities are slim. With so few jobs available and so many people looking, your portfolio must command attention.

Fortunately, long-time teacher Cynthia Baron has written Designing a Digital Portfolio. It is packed with ideas for researching and marketing, and it includes everything you need to set up and distribute a digital portfolio that will get you noticed. Throughout, she provides several case studies, and she’s interviewed several artists and employers who openly their share successes and mistakes.

This full-color book is full of inspiration, how-to, and what not to do. If you - or someone you know - is looking for a job, Designing a Digital Portfolio will make your efforts more streamlined and your outcome more successful.

Jennifer Eberhardt (feedback@newriders.com)

From the Back Cover
Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts.

Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.

Most helpful customer reviews

68 of 68 people found the following review helpful.
One of the Best Books on the Topic
By V. Maciulski
This is one of the best books on its topic that I have ever seen. From the title, I expected to find advice on preparing images for the screen, how to put them on a CD or DVD, etc. Those things are there, but the book begins in a logical place that I wouldn't have considered. Brown's approach is truly holistic.

Check out page 23 for the first page of a three-page self assessment check list. It has you evaluate your professional strengths and weaknesses, goals and personality.

Chapter 3 asks you a bunch of questions to help you identify who your audience really is and focus on them.

The rest of the book covers various digital formats, how to organize your work, how to get images of 3D and oversized work into your portfolio, including choosing a camera and setting up for shooting.

Ms. Brown covers editing your images to remove the most common problems, such as moire, sharpening needs, bad crops, etc. And ... she devotes a section to creating written content to accompany your stunning images, telling you how to write to that audience you defined earlier.

She explains the differences between a monitor screen and a printed page. You need to know that to design the correct interface for your portfolio. She also has a full chapter devoted to marketing and copyright issues.

The entire book is scattered with quotes (in friendly green type) from experts and those who have gone before you. The quotes tell you what agencies are looking for in a portfolio, how others have found success at this, what things you can do to streamline the process, etc.

56 of 58 people found the following review helpful.
The definitive resource
By Sharon Glick
For several months I searched for an appropriate textbook for a course that I was developing. Several days prior to the deadline for the course outline, "Designing a Digital Portfolio " was published. After reading the book, I realized this was the authoritative text for anyone in a creative field. The book asks and answers all the essential questions. It is perfect for the technological savvy multimedia programmer or for any artist with limited technology expertise. I urge anyone who is even considering developing a digital portfolio to buy this book. Without qualification, this is the most valuable book on the market
Multimedia Portfolio Instructor/Art Institute/Art Institute Online
Subject Matter Expert / Curriculum Development Multimedia Portfolio

36 of 37 people found the following review helpful.
Superb resource for a wide variety of portfolio formats
By Chartreuse
If you set can aside the near 100% focus on digital media (though it is excellent for that kind of format) and not hyperventilate in feeling like you need to come up with Flash or DVDs after reading this, it offers solid points on portfolio content, whatever format you choose.

It covers what should go in, what should not go in, how much should go in, how/if to deal with process pieces, storyboarding,

thematic ties to pull a disparate portfolio together, and sage advice on basics like the kinds of written copy you want to include, such as design briefs, problem statements, and tag lines. It's my favorite book for this effort right now. My husband's, too. I have to pry it off his desk.

It's also savvy when it comes to marketing, so I think it will have a long shelf life in my library for the days when I need to market myself on other things besides landing a job, like marketing my firm.

It has some printed web site design examples which offer visual eye inspiration for printed page layout. It even has great image workflow tips, towards preserving the best image quality with the least needed resolution, that are comprehensible to the lay person as well as meaningful to someone with a high degree of digital photographic processing background.

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Thursday, August 16, 2012

[Q621.Ebook] Get Free Ebook Personalized Nutrition: Principles and ApplicationsFrom Brand: CRC Press

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From one person to the next, optimal health is governed by a huge array of minor genetic differences. When modulated by a variety of food bioiactives, these differences result in changes in gene expression and subsequent phenotypic expression. Combining biomedical and social science with contributions from leaders in both fields, Personalized Nutrition: Principles and Applications illustrates molecular, physiological, epidemiological, and public health aspects with examples from major diseases and discusses the behavioral, ethical, and consumer perspectives that will influence a successful introduction of personalized nutrition.

Divided into three sections, the book answers pertinent questions crucial to the mainstream acceptance of personalized nutrition: to what extent is this personal diet-and-health relationship practically valid? how can nutrition science demonstrate this? And what is the proposition of stakeholders in society, including the consumer?

The book begins with an overview of the state-of-the-science in nutrigenomic technologies including transcriptomics, proteomics, and metabolomics. It covers the use of genomics technology for a better understanding of the molecular mechanisms involved in major diet-related chronic disorders such as chronic inflammation, cardiovascular disease, diabetes, cancer, and obesity.

Section two compares the practices and opinions of scientists, food companies, consumers, competitive athletes, and health care providers on the subject of personalized nutrition. It reviews marketing potential, consumer attitudes, and the ethical issues surrounding personalized advice.

The final section focuses on humanitarian concerns related to developing countries and calls for international efforts to develop best practices, collaboration, and dataset sharing. The authors also consider ongoing innovations in food technology, nutrigenomics, and food delivery systems.

Sales Rank: #5081967 in Books
Brand: Brand: CRC Press
Published on: 2007-08-24
Original language: English
Number of items: 1
Dimensions: 9.21" h x .84" w x 6.44" l, 1.33 pounds
Binding: Hardcover
304 pages

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About the Author
Wageningen University, Netherlands Wageningen University, Netherlands F. Hoffman - La Roche, Switzerland

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